Privacy Policy

Last updated: 16 June 2026

1. Introduction & who we are

Royal Casino Advisor ("we", "us", "our") is an independent UK editorial publication covering casino industry news, software provider reviews, game analysis and responsible gambling education. We are an information service for adults aged 18 and over. We are not a gambling operator: we do not offer games, accept wagers, hold customer funds or operate any form of betting service.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Royal Casino Advisor is the data controller responsible for the personal data described in this policy. This means we determine why and how your personal data is processed when you interact with our website and our newsletter.

You can contact us about any privacy matter at [email protected].

This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, who we share it with, how long we keep it, and the rights you have over your data. It applies to our website at royalcasinoadvisor.co.uk, our contact form and our email newsletter. It does not apply to third-party websites we link to (see section 14).

2. Information we collect

We aim to collect the minimum amount of personal data necessary. The information we hold falls into two categories.

(a) Information you give us

• Newsletter sign-up: your email address, submitted voluntarily through one of our newsletter signup forms, together with the consents you provide and the date and time you submitted them.
• Contact form / email enquiries: your name, email address and the contents of the message you send us, so we can identify you and respond.

(b) Information collected automatically

• Device and usage data: technical information such as your IP address, browser type, operating system, referring page and the pages you view, collected through server logs and analytics.
• Analytics: aggregated, statistical information about how visitors use the site, which helps us improve our content and performance.
• Cookies and similar technologies: small files used to operate the site and measure usage. See section 13 and our Cookie Policy for full details.

We do not collect special category data (such as health, racial or political data), and we ask that you do not send us such information through our forms.

3. Email collection & newsletter subscriptions

This section explains exactly how we build and manage our newsletter mailing list, and is fundamental to how we operate.

• We only collect email addresses that people voluntarily submit themselves through one of the newsletter signup forms on our website. We never add anyone to our list without their own explicit action.
• We operate a double opt-in process. After you submit your email address, we send a confirmation email containing a verification link. No newsletter or marketing email is sent until you click that link and confirm your subscription. If the link is never clicked, the address is not subscribed.
• We record the date and time of your sign-up, the date and time you confirmed (verified) your subscription, and the specific consents you gave, so that we hold a clear record of how and when consent was obtained.
• We do not buy, rent, sell, trade, scrape or import third-party email lists, and we do not use purchased or harvested contacts of any kind. Every address on our list got there because that person asked to receive our emails and confirmed it.

4. Consent

The lawful basis on which we process your email address for the purpose of sending you our newsletter and related promotional communications is your consent (UK GDPR Article 6(1)(a)).

At the point of sign-up we capture two separate, explicit, unticked-by-default consents:

• (i) Marketing consent: your agreement to receive newsletters, updates and promotional communications from Royal Casino Advisor.
• (ii) Age confirmation: your confirmation that you are 18 years of age or older.

Consent is freely given, specific and informed, and is never bundled with other terms or pre-ticked. You are under no obligation to subscribe, and declining will not affect your ability to read our website.

You can withdraw your consent at any time, easily and free of charge, by using the unsubscribe link in any newsletter email or by emailing us (see section 9). Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

We keep records of consent — including the email address, the consents given, and the date and time of sign-up and double opt-in confirmation — so that we can demonstrate that valid consent was obtained.

5. How we use your information

We use the personal data we hold only for the following purposes:

• To send you the newsletter and the related editorial and promotional emails you have opted in to receive.
• To respond to enquiries and messages you send us through our contact form or by email.
• To operate, maintain, secure and improve our website and ensure it functions correctly.
• To produce aggregated, anonymised analytics about how our content is used.
• To comply with our legal and regulatory obligations and to detect, prevent and address fraud, abuse or security issues.

We do not use your personal data for automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you. We do not sell your personal data.

6. Lawful bases for processing

Under the UK GDPR we must have a lawful basis for each type of processing. The bases we rely on are:

• Consent (Article 6(1)(a)) — for sending newsletter and promotional emails, and for any non-essential cookies.
• Legitimate interests (Article 6(1)(f)) — for keeping our website secure, preventing abuse, responding to enquiries, and understanding and improving how our site is used through analytics, where these interests are not overridden by your rights.
• Legal obligation (Article 6(1)(c)) — where we are required to process or retain data to comply with the law.

7. Email service providers & processors

To deliver our newsletter and run our website reliably, we use reputable third-party service providers that act as data processors on our behalf. These include email delivery / email marketing platforms and website hosting and analytics providers.

These providers process personal data only on our documented instructions and only to provide their services to us. We put in place written data-processing agreements with them that require appropriate technical and organisational security measures, confidentiality, and compliance with applicable data protection law.

Where any provider processes data outside the United Kingdom, we ensure such international transfers are protected by an appropriate safeguard recognised under UK data protection law, such as UK adequacy regulations or Standard Contractual Clauses (SCCs) with the UK International Data Transfer Addendum.

8. Data retention

We keep personal data only for as long as necessary for the purposes for which it was collected.

• Newsletter subscribers: we retain your email address and consent records for as long as you remain subscribed. If you unsubscribe, we remove you from the active mailing list.
• Suppression list: after you unsubscribe, we retain a minimal record of your email address on a suppression (do-not-contact) list. We do this specifically so that we can honour your request and ensure you are not contacted or re-added to our mailing list in error. This is kept for as long as needed to meet that obligation.
• Contact-form messages: we keep correspondence for a limited period sufficient to deal with your enquiry and any follow-up, after which it is deleted unless we are required to retain it.
• Server logs and analytics: retained for a limited period and then deleted or anonymised.

9. Unsubscribe & how to opt out

You are always in control of the emails you receive from us.

• Every newsletter email we send contains a clear, one-click unsubscribe link in its footer. Clicking it removes you from our mailing list.
• You can also unsubscribe at any time by emailing [email protected] and asking to be removed.
• Unsubscribe requests are actioned promptly — typically immediately or automatically on click, and in any event within a few days.
• After you unsubscribe, your email address is added to our suppression list so that it is not contacted again or added back to the list.

For more detail on how we run our mailing programme, please see our Newsletter Policy.

10. Your data protection rights (UK GDPR)

Under UK data protection law you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to have inaccurate or incomplete data corrected.
• Right to erasure — to ask us to delete your personal data ("right to be forgotten").
• Right to restriction — to ask us to limit how we use your data.
• Right to data portability — to receive your data in a structured, commonly used, machine-readable format.
• Right to object — to object to processing based on our legitimate interests.
• Right to withdraw consent — to withdraw consent for marketing emails at any time.

To exercise any of these rights, email us at [email protected]. We will respond within the timeframes required by law (normally one month). We will not charge you for exercising your rights in most cases.

If you are unhappy with how we have handled your personal data, you have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk. We would, however, appreciate the chance to address your concerns first.

11. Data security

We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it against unauthorised access, loss, misuse or alteration. These measures include:

• Encryption in transit: our website is served over HTTPS (TLS), and data exchanged with our email and hosting providers is encrypted in transit.
• Access controls: access to subscriber and enquiry data is restricted to authorised personnel who need it, protected by authentication.
• Trusted processors: we use established providers that maintain their own robust security standards under data-processing agreements.
• Data minimisation: we collect and retain only the data we actually need.

No method of transmission or storage is completely secure, but we work to protect your data and to respond appropriately should any incident occur.

12. Children

Royal Casino Advisor and its newsletter are intended strictly for adults aged 18 and over. Our content concerns gambling-related topics and is not directed at children. We do not knowingly collect personal data from anyone under the age of 18. If you believe a person under 18 has provided us with personal data, please contact us and we will delete it promptly.

13. Cookies

We use cookies and similar technologies to operate the site, remember your preferences and measure usage. Non-essential cookies are only used where permitted. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

14. Third-party links

Our website contains links to external websites, including licensed operators, software providers and responsible-gambling support organisations. These sites are operated independently of us and have their own privacy practices, which we do not control and are not responsible for. We encourage you to read the privacy policy of any website you visit.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make changes, we will revise the "Last updated" date shown at the top of this page. Where changes are significant, we may also notify subscribers. We encourage you to review this policy periodically.

16. Contact us

If you have any questions about this Privacy Policy, how we handle your personal data, or you wish to exercise your rights, please contact us:

• Email: [email protected]
• Contact form: royalcasinoadvisor.co.uk/contact-us/

Contact us